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Thursday, August 15, 2019

Agents Rely on the Language Barrier to Protect the Illusion of their Way of Business...


The way the ‘foreign’ real estate sector in Turkey operates, is somewhat illusionary. Much of this illusion is fueled by agents and their promotional press, which dominates the English speaking internet search engines: not the Turkish language ones.  And the reasons these English speaking on-line agencies primarily serve only foreigners, is so that they can dictate a business process that is more advantageous for them (at the expense of the foreign buyer or seller). They can demand a deposit in advance from a foreign buyer (and get their commission in advance this way). And these agents can also demand a higher buying price from foreigners, to use as a hidden price 'mark-up' which the foreign seller will never see. At least in the past. 

Not so much now, because there simply are too few foreign buyers (citizenship buyers can not buy from another foreigner). But the agents wait patiently, protecting their ‘way of doing business’, with the English language websites for foreigners that don't speak Turkish. Hoping the foreigners will be 'none the wiser'. Hoping one day the foreign holiday home buyers will return in masses like the good old days.

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